The modern trend to get seed capital for a venture from the public/users has proven to be successful in the last few years.
The added benefit of ownership through issuing of ordinary shares (non-voting) qualify the owner for:
1. Earning potential - future dividend payouts;
2. Creativity - participation in the research & development side to increase user experience & profitability;
3. For practical purposes a non-voting ordinary share carry no rights to vote and usually no right to attend general meetings.
To join the crowd funders click Login and register as a funder. Once you have registered you get access to all relevant information regarding funding amounts & nominal value of ordinary shares; terms & agreement, etc.